This week we had a forum in class that asked what’s important in this era of free-download music/video. Is it more important to fight this battle on intellectual property or to just move with the industry and focus on turning profit with music? The former seems to suggest that the fight for intellectual property is near dead or a waste of time – I can’t agree with that. Here was my response to the forum. Enjoy
And feel free to share thoughts.
As a producer, songwriter, and musician it is very hard to watch the demise of the record industry as we knew it growing up. As I type that I see that that represents only one way of thinking; only one way of MY thinking even. Almost immediately I disagree with myself! Correct thought can see the other side of the issue, and its a compelling one, that this is how culture, industries, societies, etc. grow and adapt. We should be excited! I tend to have a much different analytical thought process – a different understanding and way of thinking – so this may become a hell of a rant to some of you. It may not even make sense to some, but here we go.
We are in charge here. Some of us run around with our heads cut off like “Oh no! What are we gonna do?” But we are in control. As musicians and songwriters we are the creators, developers, packagers, and distributors of our product. When it comes down to it there isn’t much we have to do to take control and advantage of the current situation. As creative people we have the ability to imagine and realize things that others stand in awe of us for. I remember sitting in my ex-girlfriends house 3 years ago just strumming out some chords and her dad says, “I’ll never understand how you guys [musicians] do it…” I wasn’t playing a song, wasn’t working on one, and wasn’t even paying attention to what I was doing – I was just chillin’. That’s how much power we have. Tim (that happened to be his name too) stopped everything he was doing to listen and watch me.
What I’m trying to say or ask rather is this: “Is it the shift in culture, the “Music is free” culture, or our intellectual property that we should be concerned with at all? I don’t know that it is one or the other, sometimes I wonder if it’s either. I don’t mean to sound dramatic but I’m a firm believer that the power is in our hands and we have a lot to say about how we move forward from here. The people will take what we give them. If we give them T-Pain who can’t sing and can’t dance, but offer no alternative, that’s what they’ll love. If we give them artists of John Legend’s caliber, someone who can sing his ass off, connect personally with the crowd, and do it all in an incredibly more intellectual mature fashion – the people will love it too. If you read between the lines here you’ll see I’m not talking solely of the music itself, lets remember that TPain and J. Legend are products. I’m trying to hint that there’s always a smarter, more mature, and professional alternative. Have we seen the latter version of iTunes? Is iTunes the T-Pain or the John Legend? I’d rather not sit here pulling my hair out with nerves and instead create the John Legend version and build it so that both sides, musicians and fans are getting what they want/need.
I’m not necessarily saying people are sheep (although we often are) I’m just trying to show that we have the power to turn this thing in our favor. The public didn’t think of Napster or iTunes – they just embraced the hell out of it. They will not think of the next thing, but they will surely embrace the hell out of it too. So when we talk about these things I process them a little differently. YES! I want to get paid for my intellectual property… It’s MINE! But I have to be smart enough to figure out how to make sure that happens. I can’t be short-sighted. You don’t create a new and improved toaster-oven and just expect every house in the United States to go out and pay you for it. As the inventor it’s also your job to show them it’s worth the money, or you won’t be selling any toaster ovens. You have to follow through.
With all that said, my intellectual property means the world to me. As KRS-One says “Your lyrics are a manifestation of your soul”. What he says next is what really messes me up, far more than this whole free-download era/intellectual property fight. He’s talking about songwriters/rappers that aren’t singers/rappers and goes on to say, “… To sell your lyrics or music, is to sell your soul…”
Ponder that.
Posted in Music Business, November Update
Tags: Boy Genius, Intellectual, Intellectual Property, LITHUM, Music, Music Business, November Update, Property, Tim Bjorkman, Timothy Bjorkman